The catch
Rollo USB X1038
Native Wi-Fi and iPhone AirPrint connections are not available.
Side by side
Rollo USB is the right choice if the packing computer stays next to the printer. Rollo Wireless is the right choice when orders start on your iPhone or the printer has to sit across the room. Both print 4 by 6 labels at the same rated resolution and feed speed.
Before you buy
Listing items from the sofa and packing them somewhere else? The Wireless model takes a computer step out of the supported shipping path. Even an occasional label makes that useful, and higher order volume is not the deciding threshold. The USB model makes more sense when the postage workflow already ends on a nearby computer.
Where this comes from
Match where the label comes from to the connection you have. Both take 4 by 6 labels, but only the X1040 documents native AirPrint.
The catch
Native Wi-Fi and iPhone AirPrint connections are not available.
The catch
Wi-Fi or not, it still needs its power adapter.


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Rollo USB vs Wireless for a fixed packing desk, iPhone shipping and shared spaces. The choice comes down to the connection you need, your label supplies and what each setup costs you in practice.
Rollo USB is the right choice if the packing computer stays next to the printer. Rollo Wireless is the right choice when orders start on your iPhone or the printer has to sit across the room. Both print 4 by 6 labels at the same rated resolution and feed speed.
Which one fits
With USB, that computer connects directly and no Wi-Fi setup is involved.
Because the USB model takes non-proprietary media, you do not need wireless to keep using the supplies you have.
On the same Wi-Fi network, the Wireless model supports iPhone AirPrint.
The printer still needs power, but Wi-Fi gets rid of the data cable between the two.
In practice
Listing items from the sofa and packing them somewhere else? The Wireless model takes a computer step out of the supported shipping path. Even an occasional label makes that useful, and higher order volume is not the deciding threshold. The USB model makes more sense when the postage workflow already ends on a nearby computer.
Match where the label comes from to the connection you have. Both take 4 by 6 labels, but only the X1040 documents native AirPrint.
Each printer has a fanfold stack or external roll sitting outside it. So a shallow shelf needs space for the media and a clear feed path, wireless model included. Wi-Fi takes care of the cable to the computer. The supply stack and the power cable are still there.
Both printers take labels from an external feed. Set aside space for the actual holder or fanfold footprint on top of the printer body.
Compatible non-proprietary direct thermal labels work in both models. Compare the delivered price per usable label at the same size rather than assuming Wireless needs more expensive consumables. With 203 dpi and 150 mm per second ratings shared by both, there is also no basis for claiming an advantage in print quality or batch time.
Stated resolution and rated feed speed are identical, and so is the generic-media policy. The speed rating leaves out setup and job processing.

Rollo, USB X1038
A packing laptop plugs in by USB, and compatible generic thermal labels work with it.

Rollo, Wireless X1040
Over the same Wi-Fi network, AirPrint can send a 4 by 6 carrier label to it.
Spec by spec
| Spec | Rollo USB X1038 | Rollo Wireless X1040 | In practice |
|---|---|---|---|
| Phone printing | USB computer connection | Wi-Fi AirPrint from iPhone and iPad | Where the carrier label begins tells you more than how many computers you own. |
| Media | Compatible generic direct thermal labels | Compatible generic direct thermal labels | You can move up in connection without switching label families. |
| Rated output | 203 dpi and 150 mm per second | 203 dpi and 150 mm per second | Spending more for Wi-Fi gives no established gain in barcode sharpness or mechanical print speed. |
| Desk layout | External roll or fanfold feed, USB to host | External roll or fanfold feed, Wi-Fi or USB | Media needs room behind the body on both. |
Trade-offs
Change of plan
Go with Rollo Wireless X1040. The documented AirPrint connection comes with the X1040.
Go with Rollo USB X1038. That supported USB workflow is covered by the X1038.
Neither model fits. Go with another printer family and choose the material to match, since these are direct thermal shipping printers.
Decision guide
A packing computer beside the printer points to Rollo USB. Orders that begin on an iPhone, or a printer across the room, point to Rollo Wireless. The rated resolution and feed speed for 4 by 6 labels are the same on both.
Listing items from the sofa and packing them somewhere else? The Wireless model takes a computer step out of the supported shipping path. Even an occasional label makes that useful, and higher order volume is not the deciding threshold. The USB model makes more sense when the postage workflow already ends on a nearby computer.
Each printer has a fanfold stack or external roll sitting outside it. So a shallow shelf needs space for the media and a clear feed path, wireless model included. Wi-Fi takes care of the cable to the computer. The supply stack and the power cable are still there.
Compatible non-proprietary direct thermal labels work in both models. Compare the delivered price per usable label at the same size rather than assuming Wireless needs more expensive consumables. With 203 dpi and 150 mm per second ratings shared by both, there is also no basis for claiming an advantage in print quality or batch time.
By the numbers
What we found across the label printers we compare, plus the checked facts behind each finding.
| Product | Needs it meets | Facts we checked | Sources |
|---|---|---|---|
| Rollo USB X1038 |
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| Rollo Wireless X1040 |
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Ready to buy
Open either model on Amazon for the current price, customer reviews and delivery options.

One computer stays at the packing desk, and USB connects it directly with no Wi-Fi setup.
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Postage gets bought on an iPhone, and the Wireless model supports the iPhone AirPrint route over the same Wi-Fi network.
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