The catch
Rollo Wireless X1040
Wi-Fi or not, it still needs its power adapter.
Side by side
Rollo Wireless is the better fit if you want compatible generic shipping labels and a documented iPhone AirPrint setup. Brother QL-1110NWB is the better fit for Ethernet sharing or Windows Auto Crop. iOS AirPrint over a network works on both, so on either printer check the carrier PDF and the exact paper size.
Before you buy
iOS AirPrint over a network is supported on both Rollo and QL-1110NWB, and Brother explicitly separates this protocol from Bluetooth. Rollo documents its 4 by 6 shipping workflow. With the Brother, the exact carrier file and DK paper-size setup still need checking. On either printer, preview the complete address and barcode before you consider the phone route done.
Where this comes from
Both exact models support iOS AirPrint. For Rollo, the joined carrier PDF and selected media setup has been verified separately, while for the Brother it is still something to check before buying.
The catch
Wi-Fi or not, it still needs its power adapter.
The catch
Auto Crop is a Windows-only workflow, which leaves Mac users without it.


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Rollo Wireless vs Brother QL-1110NWB for iPhone shipping, wired offices and Windows label sheets. Look at media choices and the Mac Auto Crop limit that is easy to miss.
Rollo Wireless is the better fit if you want compatible generic shipping labels and a documented iPhone AirPrint setup. Brother QL-1110NWB is the better fit for Ethernet sharing or Windows Auto Crop. iOS AirPrint over a network works on both, so on either printer check the carrier PDF and the exact paper size.
Which one fits
That AirPrint shipping workflow over Wi-Fi is documented by Rollo.
Rollo takes direct thermal media that is non-proprietary.
Along with Wi-Fi and USB, Brother has Ethernet.
On Windows, Brother Auto Crop can pull labels out of supported sheet layouts.
In practice
iOS AirPrint over a network is supported on both Rollo and QL-1110NWB, and Brother explicitly separates this protocol from Bluetooth. Rollo documents its 4 by 6 shipping workflow. With the Brother, the exact carrier file and DK paper-size setup still need checking. On either printer, preview the complete address and barcode before you consider the phone route done.
Both exact models support iOS AirPrint. For Rollo, the joined carrier PDF and selected media setup has been verified separately, while for the Brother it is still something to check before buying.
Brother's shortcut is aimed at labels embedded in A4 or Letter sheets, and it is explicitly Windows-only. A Mac that already gets a correctly sized shipping PDF has no extra step for it to solve. Where a Windows packing computer deals with those sheets daily, the shortcut can matter more than wireless branding.
Auto Crop works only on Windows. So the decision depends on both the layout of your source documents and your operating system.
For a fixed shared printer, Brother supplies an Ethernet route. Rollo offers more freedom to reuse compatible generic rolls or fanfold stock. Work out whether your bigger recurring nuisance is where the printer sits on the network or restocking the right media. Neither specification shows fewer jams or faster completed orders.
Ethernet is listed for Brother and non-proprietary media for Rollo. No matched test of reliability or end-to-end throughput exists.

Rollo, Wireless X1040
Over the same Wi-Fi network, AirPrint can send a 4 by 6 carrier label to it.

Brother, QL-1110NWB
Wide shipping labels from a packing desk on the network.
Spec by spec
| Spec | Rollo Wireless X1040 | Brother QL-1110NWB | In practice |
|---|---|---|---|
| Phone route | iOS AirPrint shipping workflow | iOS AirPrint and iPrint&Label | An iPhone can print over the network on either one. Check the carrier document against the exact label size that is supported. |
| Wired network | Wi-Fi and USB | Ethernet, Wi-Fi, USB and Bluetooth | When several desks share the printer, Ethernet helps. |
| Sheet processing | Use a compatible label-sized file | Windows-only Auto Crop | If you use a Mac, this Windows feature is no reason to upgrade. |
| Supplies | Non-proprietary direct thermal labels | Brother DK wide-format labels | Check prices for the roll family that matches your usual shipping size. |
Trade-offs
Change of plan
Go with Brother QL-1110NWB. The QL-1110NWB is where that exact workflow is documented.
Go with Rollo Wireless X1040. The joined AirPrint and shipping workflow belongs to Rollo.
Neither model fits. Pick a laminated-tape system that is documented, along with the exact material approved for that kind of exposure.
Decision guide
Compatible generic shipping labels with a documented iPhone AirPrint setup point to Rollo Wireless. Ethernet sharing or Windows Auto Crop points to Brother QL-1110NWB. Because both support iOS AirPrint over a network, verify the carrier PDF and exact paper size whichever printer you buy.
iOS AirPrint over a network is supported on both Rollo and QL-1110NWB, and Brother explicitly separates this protocol from Bluetooth. Rollo documents its 4 by 6 shipping workflow. With the Brother, the exact carrier file and DK paper-size setup still need checking. On either printer, preview the complete address and barcode before you consider the phone route done.
Brother's shortcut is aimed at labels embedded in A4 or Letter sheets, and it is explicitly Windows-only. A Mac that already gets a correctly sized shipping PDF has no extra step for it to solve. Where a Windows packing computer deals with those sheets daily, the shortcut can matter more than wireless branding.
For a fixed shared printer, Brother supplies an Ethernet route. Rollo offers more freedom to reuse compatible generic rolls or fanfold stock. Work out whether your bigger recurring nuisance is where the printer sits on the network or restocking the right media. Neither specification shows fewer jams or faster completed orders.
By the numbers
What we found across the label printers we compare, plus the checked facts behind each finding.
| Product | Needs it meets | Facts we checked | Sources |
|---|---|---|---|
| Rollo Wireless X1040 |
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| Brother QL-1110NWB |
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Ready to buy
Open either model on Amazon for the current price, customer reviews and delivery options.

A 4 by 6 label gets sent from your iPhone, and Rollo documents that AirPrint shipping workflow on Wi-Fi.
See price & reviews on Amazon
Your office wants a printer on the wired network, and Brother includes Ethernet along with Wi-Fi and USB.
See price & reviews on AmazonEach link opens in a new tab.
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